Alphabet (formerly Google) is the world’s largest Internet company, specializing in search and advertising. GOOGL controls over 74 percent of the U.S. Internet search engine market and nearly 60 percent of global search ad revenue. Indeed, the Google brand is one of the most recognized brands in the world. YouTube volume growth, increasing mobile ad sales and further cost controls should continue to drive GOOGL’s revenue and profits as mobile search volumes rise globally. In addition, GOOGL’s new CFO has helped provide greater transparency and expense discipline in the company’s operations. The shares currently trade at a forward price-earnings multiple of 20x with an estimated long-term earnings per share (EPS) compound annual growth rate (CAGR) of over 15 percent.